A consistent look for Colorus
The Colorus Fashion Brand Style Guide sets out logo use, color choices, fonts, and image style. Find the rules designers need for a unified brand.
Brand mark
The Colorus logo is built from three fixed elements: a red circular ring, a bold C-shaped symbol, and a red accent box positioned inside the left opening of the C. These elements must remain in their approved positions and proportions. Do not redraw, stretch, rotate, crop, or independently reposition the C or accent box.
Approved logo versions
- Primary brand presentation: Version= Beige background, Background= Soft beige, and C Color= Near-black
- Light websites and documents: Version= Light-theme logo, Background= Transparent or light neutral, and C Color= Near-black
- Dark websites and applications: Version= Dark-theme logo, Background= Sleek charcoal, and C Color= White
The red ring and red accent box remain consistent across all approved versions. In the dark-theme version, only the C changes to white to preserve legibility.
Color usage
Colorus Red should be used as the visual signal color rather than as a full-page fill. Keep the red concentrated in the ring, accent box, calls to action, and selected emphasis. Use Colorus Black or Logo White for the C according to the background contrast. Soft Beige is the recommended primary background because it provides strong contrast while giving the identity a warm and distinctive character.
Clear space and sizing
Maintain clear space around the logo equal to at least the height of the red accent box on all sides. Do not place text, photography, borders, or interface controls inside this protected area. The logo should remain optically centered within its container.
Background guidance
The primary presentation is the beige-background version. Use the light-theme transparent logo on light layouts. Choose the dark-theme version for dark interfaces, presentations, or social media graphics. Avoid placing the near-black C on charcoal or navy because it loses contrast.
Do not
We recommended Don’t move the red accent box. Do not change the spacing above or below it. Do not reshape the C. You can not replace the red with a gradient. Do not add shadows, bevels, outlines, or decorative effects. Must not stretch the logo horizontally or vertically. Do not place the near-black version on a dark background. Do not add a wordmark or tagline without creating a separately approved lockup.